Carol Wolfe Properties Team
Carol Wolfe Properties Team
Amid a thriving real estate market, the Carol Wolfe Properties Team (CWPT) approached our agency with a mission: to increase the visibility of their firm and drive sales of their luxury listings.
Our approach included a creative overhaul to their marketing materials that not only distinguished Carol's team from competitors but upheld the legacy of her brand.
This led CWPT to become the brand it deserved, generating new leads, increasing brand recognition, and resulting in nearly $25 Million worth of listings sold.
The Beginning
To start, we needed to understand the CWPT brand. Through a series of conversations with CEO Carol Wolfe and her team, AM’s Creative Director, Jerzy Carranza, distilled the CWPT brand into several key attributes.
These attributes served as our North Star—informing the creative, positioning the CWPT brand, and helping form the visual identity that would permeate the company's marketing materials.
Setting the Brand Apart
With the creative foundation set, our team began curating a unique visual style that embodied Carol’s high standard of luxury. Collaborating alongside local filmmakers and photographers, we developed a bespoke look for CWPT’s marketing materials.
Displayed below is unedited footage transformed by our distinct cinematic treatment.
While competitors often compromised quality, CWPT's marketing materials showcased remarkable attention to detail and stunning imagery.
Through a variety of camera angles and sweeping movements, we elevated the footage, giving it a larger-than-life feel.
Elegant Execution
Our approach leveraged different storytelling styles, showcasing each property’s distinctive features and catering to potential buyers’ diverse interests while maintaining a consistent visual identity, helping to increase brand awareness.
